04
Client: Ronin Product Development Labs
Product: Company Website
Type: brand design, content strategy
How can a company website showcase its unique organizational culture to attract like-minded clients?
Ronin Product Development Labs was founded in 2017 as a, “collective where exceptional people can come together to work on interesting projects, achieve their professional goals, and grow and develop alongside one another.” Its company mantra, “direct, professional, inclusive, and kind,” had attracted skilled employees and mission-driven clients during its initial years.
After four years, the founders realized Ronin needed a new brand, website, and social media presence to properly convey the expertise of its engineers, and help launch the company into a new growth stage.
We knew that Ronin needed a brand strategy, brand guide, a new website, and a social media strategy to launch its new image.
The Team:
1 creative director
1 brand & marketing researcher & strategist
1 graphic designer
1 web developer
As we got started, we set several meetings with leadership to understand how the new brand would meet Ronin’s major business goals. We went on a listening tour with the staff.
Ronin Product Development Labs was founded in 2017 as a, “collective where exceptional people can come together to work on interesting projects, achieve their professional goals, and grow and develop alongside one another.” Its company mantra, “direct, professional, inclusive, and kind,” had attracted skilled employees and mission-driven clients during its initial years.
After four years, the founders realized Ronin needed a new brand, website, and social media presence to properly convey the expertise of its engineers, and help launch the company into a new growth stage.
We knew that Ronin needed a brand strategy, brand guide, a new website, and a social media strategy to launch its new image.
The Team:
1 creative director
1 brand & marketing researcher & strategist
1 graphic designer
1 web developer
As we got started, we set several meetings with leadership to understand how the new brand would meet Ronin’s major business goals. We went on a listening tour with the staff.
We facilitated workshops where we had Ronin employees identify major brand attributes, their reasons for joining the organization, and the types of work they wanted to do. We did a competitive analysis, looking at the brand messaging and brand look/feel of other companies Ronin both competed with and admired.
Then, we created a mission and vision statement for Ronin, a diagram for brand attributes. Informed by insights from the research phase, the design team created a dynamic new company logo, selected primary and secondary brand colors, and found typography that was simple, elegant, and cost-effective.
From there, we built a social media strategy, wireframed a website. We wrote, edited, and designed digital marketing content. We built a campaign timeline for the new brand launch.
The new brand was well-received, attracting new clients and new hires for the company.
Check out their website.